Social Media Coordinator

August 09, 2017 10:26 AM | Anonymous

Organization: Cincinnati Nature Center

Job Title: Social Media Coordinator

To Apply: https://goo.gl/Er31CD

General Information

Position Title: Supervisor: Department:

Purpose

Social Media Coordinator Community Relations Manager External Relations

Classification: Category: Schedule: Revision:

Hourly/Non-Exempt
Casual Part Time (<24 hours/week) 20 Hours/Week, flexible schedule August 2017

With direction from the Community Relations Manager, creates and executes the organization’s strategic social media and digital initiatives consistent with the Cincinnati Nature Center brand. Works with members of the External Relations Department and other Nature Center staff to integrate interactive media into the organization’s overall marketing strategy. Executes all activities with the highest standards for safety, customer service and in keeping with the Nature Center’s Mission, Values and Principles.

Essential Job Responsibilities

SOCIAL MEDIA:

  • Develops long-term strategy and implements online promotional initiatives and strategic messaging through

    social media such as Facebook, Instagram, Twitter, YouTube, blogs, or any other online media which supports

    company business goals.

  • Develops cross promotional messaging with other organizations and other online sites.

  • Performs as the first point of contact for various social media initiatives.

  • Participates in real-time, online conversations and cultivates social media users to become Cincinnati Nature

    Center supporters. These interactions may take place outside of business hours.

  • Actively maintain current social media best practices, trends, and tools and recommends new strategies with

    meaningful measurements.

    REPORTING/ANALYSIS:

  • Works closely with Search Engine Optimization (SEO) to develop and execute organic strategies into social

    media.

  • Creates, monitors, updates and shares monthly reports on all social media activities to maintain efficiency of

    all campaigns.

  • Utilizes social media reporting to validate all long-term strategies and current initiatives are supported.

  • Analyzes website reports to continually assess usability of the site.

  • Communicates and implements improvements as needed.

    WEBSITE SUPPORT:

Supports the Marketing & Development Associate with editing, organizing and updating website content with

input from Nature Center staff.

Additional Job Responsibilities

  • MARKETING/PR: Assists with other marketing/PR duties as assigned within the External Relations Department.

  • SPECIAL EVENTS: Provides support for special community/fundraising events as needed. These events may fall after hours or on weekends.

  • This position works on-site at the Cincinnati Nature Center, however, some social media interactions will take place outside of business hours. All hours worked are compensable.

  1. These job responsibilities represent only the essential and most significant duties of the position. This job description does not exclude other work assignments, directives and responsibilities not mentioned herein.

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